In the dynamic, evolving world of technology and communication, mobile devices have left an indelible mark on the way businesses connect with their customers. Mobile marketing, a multi-channel, digital marketing strategy, is designed to target a specific audience on their smartphones, tablets, and other mobile devices via apps, emails, social …

Marketing plays a pivotal role in the insurance industry by helping companies connect with customers, build trust, and provide essential information about their services. In a competitive market, insurance companies must effectively promote their products to ensure clients understand the value of coverage for life, health, auto, and property. The …