Marketing

Hello! I’m here with another great article and this time I’m gonna explain you about App Store Optimization. Like SEO, App Store Optimization is a technique of improving the ranking of an app in App store or Play Market to increase the chances of its downloads. Here also you will …

The most difficult task in running a business is not just putting together resources to set it up, but to market it so that customers want it. You can have a well setup cafe or a store or a company, but if nobody is interested in your services or buys …

When we think about online advertisement, even though we have many options, the first sites in which we want to invest are the biggest: Facebook and Google. Each one of these sites has positive characteristics when compared to the other. On this post I want to talk about these points, …

The answer to the title of this post might sound easy and obvious for many people: the owner is my company. It is an easy question because a brand can be registered, legislations protect this owner and there are international organizations that look after the interest of the owners of …

In these series of articles I have been writing about retargeting and I have been able to share with my readers some subjects that are basic in order to understand this practice. Before you continue reading I recommend you to read my previous posts in which I differentiate traditional online …

Gradually, I have been introducing with these series of articles important elements about retargeting. Therefore in the first part of these series I presented the meaning of this concept and how is it different form traditional online advertisement. The second article was written to explain the general rules in order …

As I mentioned on my last post, retargeting has become very popular on the last years. This is the reason why I decided to write a series on this subject, so that entrepreneurs and businessmen understand more about this practice, which commonly performs very well. In the first part of …

At An Entrepreneur Blog, additional to writing about entrepreneurship subjects, we have been talking about many tools that can be used in businesses and that can help entrepreneurs, but also experienced businessmen. This is the reason why in this post and in the next ones I will talk about a term …

I started this series of articles thinking in marketing strategies that are not centered in people that are not our actual potential clients. Therefore in the first post of the series I wrote about the strategy that Boeing has been using on the last years especially with their Blog Randy’s …

In the physical and digital world, almost all companies focus their marketing efforts in their possible actual buyers. Therefor they invest huge amounts of money in radio, television and/or billboards and on the last years also in advertising campaigns on Internet such as SEM and Facebook. However some companies have …