Marketing

The 5 P’s of the Marketing World

The most difficult task in running a business is not just putting together resources to set it up, but to market it so that customers want it. You can have a well setup cafe or a store or a company, but if nobody is interested in your services or buys …

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Who is the owner of my company’s brand?

The answer to the title of this post might sound easy and obvious for many people: the owner is my company. It is an easy question because a brand can be registered, legislations protect this owner and there are international organizations that look after the interest of the owners of …

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Retargeting, a useful variable for online advertising (part 3)

Gradually, I have been introducing with these series of articles important elements about retargeting. Therefore in the first part of these series I presented the meaning of this concept and how is it different form traditional online advertisement. The second article was written to explain the general rules in order …

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Retargeting, a useful variable for online advertising

At An Entrepreneur Blog, additional to writing about entrepreneurship subjects, we have been talking about many tools that can be used in businesses and that can help entrepreneurs, but also experienced businessmen. This is the reason why in this post and in the next ones I will talk about a term …

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Marketing Strategies to Non-Clients (part 2)

I started this series of articles thinking in marketing strategies that are not centered in people that are not our actual potential clients. Therefore in the first post of the series I wrote about the strategy that Boeing has been using on the last years especially with their Blog Randy’s …

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Marketing Strategies to Non-Clients (part 1)

In the physical and digital world, almost all companies focus their marketing efforts in their possible actual buyers. Therefor they invest huge amounts of money in radio, television and/or billboards and on the last years also in advertising campaigns on Internet such as SEM and Facebook. However some companies have …

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