With Internet, today it is easier to communicate with our clients and possible customers. Since more than a decade ago, companies have understood this and they have taken advantage of tools such as e-mail to approach clients with information about their stores, products and much more. Even though today we …

There are many types of entrepreneurs (and entrepreneurships) that make it very difficult to classify them into categories. However there is a characteristic that allows us to classify entrepreneurs in two giant categories: for profit and nonprofit. In one side we have the “traditional” entrepreneur, where he creates companies seeking …

This is the last post of this series in which I wrote about the subjects we have to take into account when we decide to open an online store for our company. In each of these articles I have been addressing different elements. Among these are the importance of marketing …

Some weeks ago we talked about Search Engine Optimization (SEO) in An Entrepreneur Blog. Today we talk of what can be referred as SEO’s counterpart, which is Online Advertisement. I say it is the counterpart, because for SEO you don’t pay the search engine, such as Google, but for online …

In this series we have been talking about the implications of opening an online store. In the first four parts of it I wrote about the importance of marketing (SEO, SEM and Social networks), customer service, means of payment, inventories and storage. In this article I will write about the …