This is the last post of this series in which I wrote about the subjects we have to take into account when we decide to open an online store for our company. In each of these articles I have been addressing different elements. Among these are the importance of marketing …

Some weeks ago we talked about Search Engine Optimization (SEO) in An Entrepreneur Blog. Today we talk of what can be referred as SEO’s counterpart, which is Online Advertisement. I say it is the counterpart, because for SEO you don’t pay the search engine, such as Google, but for online …