Yearly Archives: 2013

Tips for better e-mail marketing campaigns (part 1)

With Internet, today it is easier to communicate with our clients and possible customers. Since more than a decade ago, companies have understood this and they have taken advantage of tools such as e-mail to approach clients with information about their stores, products and much more. Even though today we …

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Entrepreneurship for profit and nonprofit

There are many types of entrepreneurs (and entrepreneurships) that make it very difficult to classify them into categories. However there is a characteristic that allows us to classify entrepreneurs in two giant categories: for profit and nonprofit. In one side we have the “traditional” entrepreneur, where he creates companies seeking …

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Online Advertisement Strategies

Some weeks ago we talked about Search Engine Optimization (SEO) in An Entrepreneur Blog. Today we talk of what can be referred as SEO’s counterpart, which is Online Advertisement. I say it is the counterpart, because for SEO you don’t pay the search engine, such as Google, but for online …

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What should you take into account when you have an Online Store (part 5)

In this series we have been talking about the implications of opening an online store. In the first four parts of it I wrote about the importance of marketing (SEO, SEM and Social networks), customer service, means of payment, inventories and storage. In this article I will write about the …

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Secrets for Selling VII – Be prepared for the “no”

This is the last article in this series, but before I introduce today’s topic, I’ll do shot summary of the previous entries. In the previous 7 articles I’ve talked about security, knowledge, experience, sales speech, connection with the buyer, identifying roadblocks and persistence. In general, these 7 elements deal with …

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Selling a Business Idea to an Investor III – Follow-up

We have presented our business idea to an investor or group of investors and now we have to do the follow-up. To start, we might have several tasks that the investor left us, such as sending him a copy of the presentation or making a correction. It is also possible …

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What should you take into account when you have an Online Store (part 3)

Since my last two posts I have been writing about the different things we should take into account when we open an online store. Thereby I have written of the importance of marketing in order to be visible to our potential customers including SEM, SEO and marketing on social networks …

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Secrets for Selling VII – Persistence

We’re getting close to the end of this series of articles about the secrets of selling. As I’ve said several times in the past, there isn’t a magic formula to be successful in selling, but there are several elements or secrets that will help you in this quest. Today’s element …

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