Yearly Archives: 2013

Creating Strategies for Social Media V – Pinterest

In this series about Strategies in Social Media, I could not let out one of the biggest newcomers: Pinterest. This network, which is very young (they went live in 2010) has experienced an incredible growth and for example in the US it is the third largest social network. However due …

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Blue Ocean strategy: exploring less crowded markets

In the last post I wrote for this blog I talked about Reverse Innovation, in which innovation occurs in less developed countries` markets, where many of the basic needs of people in this places are not satisfied and a lot of solutions are not developed in contradistinction to what happens …

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Achieving Financial Independence as an Entrepreneur

One of the goals that every new entrepreneur wishes to achieve is financial independence. I define this financial independence for entrepreneurs, as receiving enough income to live without depending on additional sources, such as a paid job. Achieving this goal is not always easy and can take time, maybe months …

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The new innovation trend: Reverse Innovation

Innovation has been defined in many ways, but the definition we use in the consulting firm we own with my brother, founder of this blog is: innovation is the insertion of “anything” that can be an idea, a product, a service, or a process, among others, that is new for …

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How to use indicators in order to accomplish objectives and evaluate the strategy

When an entrepreneur decides to create a business one of the first things in which he has to think is the strategy. With a correct strategy he will achieve a competitive advantage with actions that protrude the company’s potential and in this way the business will achieve its objectives and …

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Creating Strategies for Social Media IV – YouTube

For this fourth article, I’ll be talking about the most popular Internet video platform in the world: YouTube. But before I start, let me explain why I believe YouTube is a social network, as many people only see it as a video distribution platform. First and foremost, YouTube allows the …

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Creating Strategies for Social Media III – Twitter

For the third article in this series, I will talk about the strategic presence in the second most popular social network in the world: Twitter. Although Twitter is far from achieving the 1 billion active users Facebook says it has, they currently have a respectful 300 million users worldwide. This …

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Creating Strategies for Social Media II – Facebook

In the first article of this series, I talked about the importance of thinking about Social Networks in terms of strategy. If you haven’t read this article, I invite you to do it, as you’ll understand some of the topics discussed here. For this article I will deal with the …

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Creating Strategies for Social Media I – Introduction

A couple years ago, I started writing in An Entrepreneur Blog about the importance of thinking of Internet and its relation with Strategies. I decided to write about this because I believe it’s a misunderstood subject that is very important for entrepreneurs and all type of companies. Also because this …

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Introduction to the Minimum Viable Product (MVP)

As an Entrepreneur and a Consultant in Technologies, Internet and Innovation, one of my jobs is to constantly keep updated on the latest topics, trends and more. I accomplish this in several ways, including reading all the time books, magazines, journals, websites and Blogs. Throughout this journey I have found …

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