When a SME decide to start selling products on the Internet, one of their greatest fears is the subject of costs, in order to implement a webpage. This makes that tis type of companies many times desist from entering to this great media, that brings opportunities to all type of …

Today I’ll continue with this series of articles where I talk about metrics in different scenarios. In the past two entries, I talked about metrics in a corporate environment and also for Internet. It is true that metrics are usually developed and analyzed in companies, but they are also available …

Some posts ago, I explored different business models that where possible with the Internet such as the Long Tail model. This model makes able that stores such as Amazon reach niches and not only sell mass consumption products because with Internet and the minimum costs it implies a company is …

In the first article of this series about metrics, I introduced this topic and argued that metrics are vital for businesses and for our personal and professional life. For the second entry I will talk about metrics, this time from the perspective of Internet. As I mentioned briefly in the …

In our modern world, we can find metrics almost everywhere. We have metrics for both our personal life and business life. They show us our progress and current state, which implies that we can make decisions with this information. A couple days ago I heard someone say that every single …

Some weeks ago the Colombian Ecommerce Chamber (CCCE for its Spanish stands) published the results of the first Colombian e-commerce study. On the results we found that on 2013 (take into account the study was made for 2013 and not 2014) the sales with credit card and debit card through …

In mid 2014, this Blog and our consulting firm, 360° Consulting, launched a new project called TecnoGerente. In some ways, this new project if an extension of the Spanish version of An Entrepreneur Blog, and why not, the current version you’re reading. My main goal with this site (Video Blog), …

When we think about online advertisement, even though we have many options, the first sites in which we want to invest are the biggest: Facebook and Google. Each one of these sites has positive characteristics when compared to the other. On this post I want to talk about these points, …

A couple weeks ago I told my readers some of the new project we have at An Entrepreneur Blog and Inversiones Gómez Montes S.A.S. for the year 2015. One of the news I announced that day, is that we were going to launch a new mailing list, called Aceleración.com (Acceleration …

Some years ago, when I was studding my postgraduate on E-commerce, I remember a teacher said that if we created an online store to stay in our city we shouldn’t even think in opening it. I know he was exaggerating and that his point was that Internet and ecommerce have …