Differentiating yourself as an Entrepreneur 1 – Introduction

There are few things in life that make me happier and excited, as waking up every morning knowing I’m my own boss, an entrepreneur, having the flexibility to arrange my own schedule, not having to answer to other people about my work and daring me to go further each day. As I’ve said several times in the past, the entrepreneur road is not for everybody, as it has challenges, but at the end its quite fulfilling. However, if this is your road, I’m sure you’ll have a great time.

In the life of an entrepreneur and of the companies we create, there is a very important aspect we have to analyze and take into account. I’m talking of how we’re going to differentiate ourselves, our products and services from others that are already out there. With this I’m not suggesting that your business ideas have to be 100% new and original, as this is rarely the case. In fact, most ideas are built upon existing ones, where the key is to change something, make it better and try to find added value to your offer.

When an entrepreneur is talking to me and shows me a new product or service he wants to launch into the market, I always question him about the new or added value elements. From my perspective, here is where the success lies and where most common mistakes are usually found.

Today I’m starting this new series of articles where I will address this issue from different points of view. In a couple of weeks, for example, I’ll talk about differentiating your products based on price, a common practice that is not always the best way to go. Later I’ll write about how to maintain the differentiating factors in the long run, something that usually is quite a challenge.

I hope you read these articles, see if my advice works for you, and even give your own feedback, ideas and experiences, to An Entrepreneur Blog community and myself. Keep coming back and I hope you have a great time reading these posts.

Image taken from Flickr.com