Marketing

In the last decades, many companies have created a strategy where one of the objectives was to have some type of presence in many channels, such as physical, call-centers, Internet and Social Networks. This strategy is called Multi-channel and today we see that most companies are using this strategy. However …

One of the elements that make different companies and their strategies today is the huge amount of information they have in order to make better decisions day after day. In this way one of the greatest concerns of a company today is to have information and this is the reason …

In this last article of this series that talks about the tools that can be used in order to achieve a blue oceans strategy in your business or entrepreneurship I am going to talk about a last tool called the ERRC Grid. In order to understand what I am writing …

This is the second part of a series of posts I am writing about the different tools that you might use in your company in order to achieve a blue ocean strategy, according to what was written by W. Chan Kim and Renee Mauborgne in their book “Blue Ocean Strategy”. …

In one of my last posts, I talked about blue oceans strategy and how it differs from a red oceans strategy, according to what was written by W. Chan Kim y Renee Mauborgne in their book “Blue Ocean Strategy”. In that post I summarized what was stated by the authors …