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Analytic tools to move from a Red Ocean Strategy to a Blue Ocean Strategy (part 2)

June 14, 2013 Marketing Comments Off on Analytic tools to move from a Red Ocean Strategy to a Blue Ocean Strategy (part 2)

This is the second part of a series of posts I am writing about the different tools that you might use in your company in order to achieve a blue ocean strategy, according to what was written by W. Chan Kim and Renee Mauborgne in their book “Blue Ocean Strategy”. …

Analytic tools to move from a Red Ocean Strategy to a Blue Ocean Strategy (part 1)

June 10, 2013 Marketing Comments Off on Analytic tools to move from a Red Ocean Strategy to a Blue Ocean Strategy (part 1)

In one of my last posts, I talked about blue oceans strategy and how it differs from a red oceans strategy, according to what was written by W. Chan Kim y Renee Mauborgne in their book “Blue Ocean Strategy”. In that post I summarized what was stated by the authors …

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