Marketing

The Personal Brand model applied to Consulting Firms (part 2)

As I mentioned on my last post in the consulting firms’ traditional model, what they sell is the company’s brand and not the talent of their consultants. According to one of my teachers from university this is a better model because no one becomes essential at the firm. However in …

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The Personal Brand model applied to Consulting Firms (part 1)

When I was at the university enrolled on my E-Commerce degree, I had very good teachers, that at the same time where working for huge consulting firms, well known worldwide. I will never forget that one of these teachers once told me that when you are working on the consulting …

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From Multi-channel to Omni-channel

In the last decades, many companies have created a strategy where one of the objectives was to have some type of presence in many channels, such as physical, call-centers, Internet and Social Networks. This strategy is called Multi-channel and today we see that most companies are using this strategy. However …

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Geomarketing: taking advantage of localization information for sales

One of the elements that make different companies and their strategies today is the huge amount of information they have in order to make better decisions day after day. In this way one of the greatest concerns of a company today is to have information and this is the reason …

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