Strategic Internet

Creating Strategies for Social Media II – Facebook

In the first article of this series, I talked about the importance of thinking about Social Networks in terms of strategy. If you haven’t read this article, I invite you to do it, as you’ll understand some of the topics discussed here. For this article I will deal with the …

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Creating Strategies for Social Media I – Introduction

A couple years ago, I started writing in An Entrepreneur Blog about the importance of thinking of Internet and its relation with Strategies. I decided to write about this because I believe it’s a misunderstood subject that is very important for entrepreneurs and all type of companies. Also because this …

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Internet: Transcending Web Pages and Social Networks

Everyone wants to have a saying about the Internet! And this is not a coincidence, since there are so many things we have to be grateful about this huge network. Our lives have changed, for better or worse, thanks to the Internet. The same is true for businesses all over …

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Public Relations in the Internet Age

As I’ve already said in several articles and videos, Internet has changed forever the way we live, communicate and do business. Business, for instance, have had to change the way they relate to their users (clients and others). Unfortunately many organizations haven’t seen yet the benefits of this change of …

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Strategic Social Networking

Internet Social Networks have changed the way organizations work. Some new aspects have to be taken into account thanks to these networks, for instance, the way companies relate with clients. Not every company is required to have a Social Network presence, but even if they don’t, some new concepts have …

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Business Strategies for Social Networking

The last 5 to 10 years have been crazy, even chaotic for Internet partly due to the creation of Social Networks. During this time, we have been witness and taken an active role in the creation of sites and platforms such as Facebook, MySpace, Twitter, YouTube, Flickr, Tumblr and others. …

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Strategy, the Key Component to a Successful Internet Presence

Internet is almost an omnipresent topic. It appears as if everyone and every company have something to do with it. However on one side you find those who have built a very intelligent and successful presence, via Web, Facebook Twitter and more. On the other side, you find those whose …

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