Yearly Archives: 2015

Defining and working on the Goals for 2015

At the moment when this article will get published, which is my third article of the year, the first month of 2015 will be over. In my case, the first month really flew by, with a high load of work, new projects and an amazing year still ahead. Maybe your …

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The problem with abandoned strategies and tactics

One of the biggest challenges entrepreneurs face is starting their new business because in most cases they have to start with little financial resources. Excluding entrepreneurs who have their own money to invest, it is very difficult to find a case in which a project has received funds before it …

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Who is the owner of my company’s brand?

The answer to the title of this post might sound easy and obvious for many people: the owner is my company. It is an easy question because a brand can be registered, legislations protect this owner and there are international organizations that look after the interest of the owners of …

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Welcoming 2015

I just love the first days and weeks of every year. To start, Bogotá, Colombia, my hometown, has the lowest traffic levels of all the year, so it’s a great time to visit the city and use your car. Also, most of our clients and business partners at our consulting …

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