Marketing Strategies to Non-Clients (part 1)

In the physical and digital world, almost all companies focus their marketing efforts in their possible actual buyers. Therefor they invest huge amounts of money in radio, television and/or billboards and on the last years also in advertising campaigns on Internet such as SEM and Facebook. However some companies have …

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The Personal Brand model applied to Consulting Firms (part 2)

As I mentioned on my last post in the consulting firms’ traditional model, what they sell is the company’s brand and not the talent of their consultants. According to one of my teachers from university this is a better model because no one becomes essential at the firm. However in …

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Technologies for Entrepreneurs 8 – Office Software

For the eight installment of this series, I will deal with one of the most important categories in technologies for entrepreneurs, under the right software subcategory. In this case I’m talking about office related software packages, which we use on our daily life for so many things. The office software …

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The Personal Brand model applied to Consulting Firms (part 1)

When I was at the university enrolled on my E-Commerce degree, I had very good teachers, that at the same time where working for huge consulting firms, well known worldwide. I will never forget that one of these teachers once told me that when you are working on the consulting …

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A new company’s guide to contracting

For anyone the idea of setting up a new company may seem like a daunting prospect, however by taking things step-by-step it can be surprisingly straightforward to establish a contracting business. From establishing your company to obtaining the host of financial benefits attached to being a contractor, this article will …

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Some advises about Financial Analyses

When we start a business in a structured way, one of the first activities we perform is a business plan that includes financial analyses. This is a good exercise because it is the starting point in order to analyze various aspects of our firm. However you have to take some …

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Understanding the Entrepreneur’s wage

When we decide to start a new business one of our greatest worries is obtaining the capital we need for the company. This is why we are going to have to search for different funding sources such as money from banks, venture capital, money from friends and family or our …

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Technologies for Entrepreneurs 6 – Using the Right Software

In this series about Technologies for Entrepreneurs, I’ve focused on hardware solutions. I’ve talked about computers, both desktops and laptops, Tablets, Cellphones and Wearable devices, like smart glasses and watches. Today I focus on the other end of the spectrum, that is, in the software part of the equation. There …

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