Learn about Technology on the Video Blog TecnoGerente

In mid 2014, this Blog and our consulting firm, 360° Consulting, launched a new project called TecnoGerente. In some ways, this new project if an extension of the Spanish version of An Entrepreneur Blog, and why not, the current version you’re reading. My main goal with this site (Video Blog), …

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Which one is better: Advertisement in Google or Facebook?

When we think about online advertisement, even though we have many options, the first sites in which we want to invest are the biggest: Facebook and Google. Each one of these sites has positive characteristics when compared to the other. On this post I want to talk about these points, …

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Launch of the Mailing List Aceleración.com

A couple weeks ago I told my readers some of the new project we have at An Entrepreneur Blog and Inversiones Gómez Montes S.A.S. for the year 2015. One of the news I announced that day, is that we were going to launch a new mailing list, called Aceleración.com (Acceleration …

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¿Local or International E-commerce?

Some years ago, when I was studding my postgraduate on E-commerce, I remember a teacher said that if we created an online store to stay in our city we shouldn’t even think in opening it. I know he was exaggerating and that his point was that Internet and ecommerce have …

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Defining and working on the Goals for 2015

At the moment when this article will get published, which is my third article of the year, the first month of 2015 will be over. In my case, the first month really flew by, with a high load of work, new projects and an amazing year still ahead. Maybe your …

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The problem with abandoned strategies and tactics

One of the biggest challenges entrepreneurs face is starting their new business because in most cases they have to start with little financial resources. Excluding entrepreneurs who have their own money to invest, it is very difficult to find a case in which a project has received funds before it …

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Who is the owner of my company’s brand?

The answer to the title of this post might sound easy and obvious for many people: the owner is my company. It is an easy question because a brand can be registered, legislations protect this owner and there are international organizations that look after the interest of the owners of …

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Welcoming 2015

I just love the first days and weeks of every year. To start, Bogotá, Colombia, my hometown, has the lowest traffic levels of all the year, so it’s a great time to visit the city and use your car. Also, most of our clients and business partners at our consulting …

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Steps for Becoming an Entrepreneur 8: Evaluate

For the eight and last article of this series about how to be successful as an Entrepreneur, I will talk about a very important subject that many times is left behind, because we don’t considerate it important or because we just don’t have the time. I’m talking about the final …

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