Steps for Becoming an Entrepreneur 3: Deciding to Begin

In the previous two entries of this series, we advice people who are on the entrepreneur road to take the first two steps: defining the idea and following the calling and secondly, analyzing and preparing yourself. After these two very important steps have been accomplished, the third step is crucial: …

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Steps for Becoming an Entrepreneur 1: Idea and the Calling

Today we start a new series at An Entrepreneur Blog. This is a very important topic, where we deal with the main steps that every entrepreneur has to encounter to create a new project. I hope you enjoy these articles, share them with friends and leave your comments. For this …

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Are you willing to listen your clients?

As consultants many times we have had to learn about the clients of the companies we advice, learning about what they think and feel but many times the question is should we make surveys or focus groups? Focus groups have a great disadvantage that is they don’t have a statistical …

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Guest Blogger at “Reporte Digital”

Last year in December I received a very interesting email from Territorio Creativo, the famed digital agency from Spain. A few months earlier they had established a new office in Bogotá, Colombia and they were starting a new project for Movistar called Reporte Digital. On this email they where asking …

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Does a Quality Management System really works?

The article I will write may be controversial, especially for people that work on Organization and Methods areas who believe in what they do. However what I am writing is based in my personal experience, working on this area for many years. Before I started my own consulting business with …

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Retargeting, a useful variable for online advertising (part 4)

In these series of articles I have been writing about retargeting and I have been able to share with my readers some subjects that are basic in order to understand this practice. Before you continue reading I recommend you to read my previous posts in which I differentiate traditional online …

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Technologies for Entrepreneurs 16 – Conclusions

With the current post I come to the last entry on this series about Technologies for Entrepreneurs. I want to mention that this has been the longest series we’ve ever written on An Entrepreneur Blog. My intention was to create a long series, because this is a very complex, interesting …

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Retargeting, a useful variable for online advertising (part 3)

Gradually, I have been introducing with these series of articles important elements about retargeting. Therefore in the first part of these series I presented the meaning of this concept and how is it different form traditional online advertisement. The second article was written to explain the general rules in order …

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