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In one of my last posts, I talked about blue oceans strategy and how it differs from a red oceans strategy, according to what was written by W. Chan Kim y Renee Mauborgne in their book “Blue Ocean Strategy”. In that post I summarized what was stated by the authors …

One of the most important tasks an entrepreneur faces when creating a new project, is defining the team that will be with him. The decisions the entrepreneur makes in this stage can be responsible for the success or failure of the entrepreneurship. Also, it’s a very important element when seeking …

In the world of work different types of companies exist, with different cultures and offering different conditions to their workers. There are the businesses that don’t care for their human resources and the conditions in which they live. By contrast other companies do care for their employees and care if …

In this series about Strategies in Social Media, I could not let out one of the biggest newcomers: Pinterest. This network, which is very young (they went live in 2010) has experienced an incredible growth and for example in the US it is the third largest social network. However due …

In the last post I wrote for this blog I talked about Reverse Innovation, in which innovation occurs in less developed countries` markets, where many of the basic needs of people in this places are not satisfied and a lot of solutions are not developed in contradistinction to what happens …

One of the goals that every new entrepreneur wishes to achieve is financial independence. I define this financial independence for entrepreneurs, as receiving enough income to live without depending on additional sources, such as a paid job. Achieving this goal is not always easy and can take time, maybe months …

Innovation has been defined in many ways, but the definition we use in the consulting firm we own with my brother, founder of this blog is: innovation is the insertion of “anything” that can be an idea, a product, a service, or a process, among others, that is new for …

When an entrepreneur decides to create a business one of the first things in which he has to think is the strategy. With a correct strategy he will achieve a competitive advantage with actions that protrude the company’s potential and in this way the business will achieve its objectives and …

For this fourth article, I’ll be talking about the most popular Internet video platform in the world: YouTube. But before I start, let me explain why I believe YouTube is a social network, as many people only see it as a video distribution platform. First and foremost, YouTube allows the …

For the third article in this series, I will talk about the strategic presence in the second most popular social network in the world: Twitter. Although Twitter is far from achieving the 1 billion active users Facebook says it has, they currently have a respectful 300 million users worldwide. This …