Blue Ocean strategy: exploring less crowded markets

In the last post I wrote for this blog I talked about Reverse Innovation, in which innovation occurs in less developed countries` markets, where many of the basic needs of people in this places are not satisfied and a lot of solutions are not developed in contradistinction to what happens …

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Achieving Financial Independence as an Entrepreneur

One of the goals that every new entrepreneur wishes to achieve is financial independence. I define this financial independence for entrepreneurs, as receiving enough income to live without depending on additional sources, such as a paid job. Achieving this goal is not always easy and can take time, maybe months …

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The new innovation trend: Reverse Innovation

Innovation has been defined in many ways, but the definition we use in the consulting firm we own with my brother, founder of this blog is: innovation is the insertion of “anything” that can be an idea, a product, a service, or a process, among others, that is new for …

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How to use indicators in order to accomplish objectives and evaluate the strategy

When an entrepreneur decides to create a business one of the first things in which he has to think is the strategy. With a correct strategy he will achieve a competitive advantage with actions that protrude the company’s potential and in this way the business will achieve its objectives and …

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Creating Strategies for Social Media IV – YouTube

For this fourth article, I’ll be talking about the most popular Internet video platform in the world: YouTube. But before I start, let me explain why I believe YouTube is a social network, as many people only see it as a video distribution platform. First and foremost, YouTube allows the …

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Creating Strategies for Social Media III – Twitter

For the third article in this series, I will talk about the strategic presence in the second most popular social network in the world: Twitter. Although Twitter is far from achieving the 1 billion active users Facebook says it has, they currently have a respectful 300 million users worldwide. This …

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Creating Strategies for Social Media II – Facebook

In the first article of this series, I talked about the importance of thinking about Social Networks in terms of strategy. If you haven’t read this article, I invite you to do it, as you’ll understand some of the topics discussed here. For this article I will deal with the …

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Creating Strategies for Social Media I – Introduction

A couple years ago, I started writing in An Entrepreneur Blog about the importance of thinking of Internet and its relation with Strategies. I decided to write about this because I believe it’s a misunderstood subject that is very important for entrepreneurs and all type of companies. Also because this …

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Introduction to the Minimum Viable Product (MVP)

As an Entrepreneur and a Consultant in Technologies, Internet and Innovation, one of my jobs is to constantly keep updated on the latest topics, trends and more. I accomplish this in several ways, including reading all the time books, magazines, journals, websites and Blogs. Throughout this journey I have found …

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How much money should you ask your investors for?

When we have a business idea and we want it to become an actual business, we have to define many things in our business plan: Which is the product or service we are going to sell, the business model, the value chain, the market size, the operations plan, the schedule, …

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