In our modern world, we can find metrics almost everywhere. We have metrics for both our personal life and business life. They show us our progress and current state, which implies that we can make decisions with this information. A couple days ago I heard someone say that every single …
Read More »Some Thoughts about the first Colombian e-commerce study, presented by the CCCE
Some weeks ago the Colombian Ecommerce Chamber (CCCE for its Spanish stands) published the results of the first Colombian e-commerce study. On the results we found that on 2013 (take into account the study was made for 2013 and not 2014) the sales with credit card and debit card through …
Read More »Learn about Technology on the Video Blog TecnoGerente
In mid 2014, this Blog and our consulting firm, 360° Consulting, launched a new project called TecnoGerente. In some ways, this new project if an extension of the Spanish version of An Entrepreneur Blog, and why not, the current version you’re reading. My main goal with this site (Video Blog), …
Read More »Which one is better: Advertisement in Google or Facebook?
When we think about online advertisement, even though we have many options, the first sites in which we want to invest are the biggest: Facebook and Google. Each one of these sites has positive characteristics when compared to the other. On this post I want to talk about these points, …
Read More »Launch of the Mailing List Aceleración.com
A couple weeks ago I told my readers some of the new project we have at An Entrepreneur Blog and Inversiones Gómez Montes S.A.S. for the year 2015. One of the news I announced that day, is that we were going to launch a new mailing list, called Aceleración.com (Acceleration …
Read More »¿Local or International E-commerce?
Some years ago, when I was studding my postgraduate on E-commerce, I remember a teacher said that if we created an online store to stay in our city we shouldn’t even think in opening it. I know he was exaggerating and that his point was that Internet and ecommerce have …
Read More »Defining and working on the Goals for 2015
At the moment when this article will get published, which is my third article of the year, the first month of 2015 will be over. In my case, the first month really flew by, with a high load of work, new projects and an amazing year still ahead. Maybe your …
Read More »The problem with abandoned strategies and tactics
One of the biggest challenges entrepreneurs face is starting their new business because in most cases they have to start with little financial resources. Excluding entrepreneurs who have their own money to invest, it is very difficult to find a case in which a project has received funds before it …
Read More »Who is the owner of my company’s brand?
The answer to the title of this post might sound easy and obvious for many people: the owner is my company. It is an easy question because a brand can be registered, legislations protect this owner and there are international organizations that look after the interest of the owners of …
Read More »Welcoming 2015
I just love the first days and weeks of every year. To start, Bogotá, Colombia, my hometown, has the lowest traffic levels of all the year, so it’s a great time to visit the city and use your car. Also, most of our clients and business partners at our consulting …
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