Marketing

As I mentioned on my last post, retargeting has become very popular on the last years. This is the reason why I decided to write a series on this subject, so that entrepreneurs and businessmen understand more about this practice, which commonly performs very well. In the first part of …

At An Entrepreneur Blog, additional to writing about entrepreneurship subjects, we have been talking about many tools that can be used in businesses and that can help entrepreneurs, but also experienced businessmen. This is the reason why in this post and in the next ones I will talk about a term …

I started this series of articles thinking in marketing strategies that are not centered in people that are not our actual potential clients. Therefore in the first post of the series I wrote about the strategy that Boeing has been using on the last years especially with their Blog Randy’s …

In the physical and digital world, almost all companies focus their marketing efforts in their possible actual buyers. Therefor they invest huge amounts of money in radio, television and/or billboards and on the last years also in advertising campaigns on Internet such as SEM and Facebook. However some companies have …

As I mentioned on my last post in the consulting firms’ traditional model, what they sell is the company’s brand and not the talent of their consultants. According to one of my teachers from university this is a better model because no one becomes essential at the firm. However in …

When I was at the university enrolled on my E-Commerce degree, I had very good teachers, that at the same time where working for huge consulting firms, well known worldwide. I will never forget that one of these teachers once told me that when you are working on the consulting …

In the last decades, many companies have created a strategy where one of the objectives was to have some type of presence in many channels, such as physical, call-centers, Internet and Social Networks. This strategy is called Multi-channel and today we see that most companies are using this strategy. However …

One of the elements that make different companies and their strategies today is the huge amount of information they have in order to make better decisions day after day. In this way one of the greatest concerns of a company today is to have information and this is the reason …

In this last article of this series that talks about the tools that can be used in order to achieve a blue oceans strategy in your business or entrepreneurship I am going to talk about a last tool called the ERRC Grid. In order to understand what I am writing …

This is the second part of a series of posts I am writing about the different tools that you might use in your company in order to achieve a blue ocean strategy, according to what was written by W. Chan Kim and Renee Mauborgne in their book “Blue Ocean Strategy”. …