Strategic Internet

In these series of posts I decided to talk about a theme that is very important today not only for Internet companies but also for brick-and-mortar companies that on their natural evolution they need to migrate to this new media. This theme is online stores. Therefore since my last post …

Years ago, deciding to become an entrepreneur was much more difficult than today. Almost always an entrepreneurship needs financial resources to start. This is the reason why before when investment firms did not existed, entrepreneurs needed sufficient resources in order to start their businesses. Other agent that made this equation …

Today exists many ways to unite the physical word with the virtual world. Nowadays neither brick and mortar companies that still think they must sell their products in a physical store can be foreign to the Internet. This is the reason why today many businesses are having a presence in …

For many years, having a Search Engine Optimization (SEO) strategy for websites has been a very important topic. Being in the top searches of the major search engines, such as Google, Yahoo or Bing can be a great business, since it will bring your website traffic, without paying a single …

When we talk about the Internet as a company, we have to learn there are 3 different types of spaces: own, paid for and won. Every one of these spaces is very important and as a company, we have to learn how to take as much advantage as possible. Before …

According to Internet World Stats, today more than a third of humanity has Internet access. Also, a recent report estimates that in the year 2017 almost half of the world population will have access to Internet. This growth isn’t present just in people, as each day more organizations have presence …

This is the sixth and last article in this series about strategies in social media. If I addressed every single social network, I could easily write a book of several volumes, but in the context of this Blog this is not practical nor a good idea. However, there are only …

In this series about Strategies in Social Media, I could not let out one of the biggest newcomers: Pinterest. This network, which is very young (they went live in 2010) has experienced an incredible growth and for example in the US it is the third largest social network. However due …

For this fourth article, I’ll be talking about the most popular Internet video platform in the world: YouTube. But before I start, let me explain why I believe YouTube is a social network, as many people only see it as a video distribution platform. First and foremost, YouTube allows the …

For the third article in this series, I will talk about the strategic presence in the second most popular social network in the world: Twitter. Although Twitter is far from achieving the 1 billion active users Facebook says it has, they currently have a respectful 300 million users worldwide. This …