Who is the owner of my company’s brand?

The answer to the title of this post might sound easy and obvious for many people: the owner is my company. It is an easy question because a brand can be registered, legislations protect this owner and there are international organizations that look after the interest of the owners of …

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Welcoming 2015

I just love the first days and weeks of every year. To start, Bogotá, Colombia, my hometown, has the lowest traffic levels of all the year, so it’s a great time to visit the city and use your car. Also, most of our clients and business partners at our consulting …

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Steps for Becoming an Entrepreneur 8: Evaluate

For the eight and last article of this series about how to be successful as an Entrepreneur, I will talk about a very important subject that many times is left behind, because we don’t considerate it important or because we just don’t have the time. I’m talking about the final …

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Steps for Becoming an Entrepreneur 7: Act, Risk and Modify

For this penultimate article of this series, where I share some of the most important steps for becoming an entrepreneur, I introduce 3 elements. These elements are complementary and should be taken seriously by everyone. You will probably see how these elements are closely related, not only among each other, …

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Are you prepared for the social pressure of the entrepreneurship?

Even though the entrepreneurship process brings a ton of satisfactions, it is a decision that will bring many pressures we will have to face. On one hand we will have to face difficult times in order to obtain economical resources to start our business, sell our products or services, define …

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Steps for Becoming an Entrepreneur 6: Taking the Plunge

For the previous 5 entries of this series about the steps needed to become an entrepreneur, we’ve analyzed different steps required to become a successful entrepreneur. For instance, in the third step we talked about deciding to begin this road. This step might look similar to the current step, taking …

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Steps for Becoming an Entrepreneur 5: Planning

For today’s post on the steps need to become an entrepreneur, we will be talking about the planning and preparation required to be successful. We have to become the best entrepreneurs out there and one of the aspects to accomplish this, is following best practices and minimizing risk. Planning ahead …

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