On the first part of this series, I talked about the first step of becoming an entrepreneur, which I defined as the idea and the Calling. For this second step, I will analyze the next step, which is subdivided again into two elements: Analysis and Preparing Yourself. As I mentioned …

Some days ago, I had the opportunity to read a post on the website Business Insider that talked about the importance of reading. However the article, which was based on a study made by Tom Corley, said that is not only important the reading habit but the type of content …

Today we start a new series at An Entrepreneur Blog. This is a very important topic, where we deal with the main steps that every entrepreneur has to encounter to create a new project. I hope you enjoy these articles, share them with friends and leave your comments. For this …

As consultants many times we have had to learn about the clients of the companies we advice, learning about what they think and feel but many times the question is should we make surveys or focus groups? Focus groups have a great disadvantage that is they don’t have a statistical …

Last year in December I received a very interesting email from Territorio Creativo, the famed digital agency from Spain. A few months earlier they had established a new office in Bogotá, Colombia and they were starting a new project for Movistar called Reporte Digital. On this email they where asking …

The article I will write may be controversial, especially for people that work on Organization and Methods areas who believe in what they do. However what I am writing is based in my personal experience, working on this area for many years. Before I started my own consulting business with …

In these series of articles I have been writing about retargeting and I have been able to share with my readers some subjects that are basic in order to understand this practice. Before you continue reading I recommend you to read my previous posts in which I differentiate traditional online …

With the current post I come to the last entry on this series about Technologies for Entrepreneurs. I want to mention that this has been the longest series we’ve ever written on An Entrepreneur Blog. My intention was to create a long series, because this is a very complex, interesting …

Gradually, I have been introducing with these series of articles important elements about retargeting. Therefore in the first part of these series I presented the meaning of this concept and how is it different form traditional online advertisement. The second article was written to explain the general rules in order …