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In the physical and digital world, almost all companies focus their marketing efforts in their possible actual buyers. Therefor they invest huge amounts of money in radio, television and/or billboards and on the last years also in advertising campaigns on Internet such as SEM and Facebook. However some companies have understood that they should not focus only on their possible …

As I mentioned on my last post in the consulting firms’ traditional model, what they sell is the company’s brand and not the talent of their consultants. According to one of my teachers from university this is a better model because no one becomes essential at the firm. However in the model described by Allan Weiss on his book Million …

For the eight installment of this series, I will deal with one of the most important categories in technologies for entrepreneurs, under the right software subcategory. In this case I’m talking about office related software packages, which we use on our daily life for so many things. The office software packages have several unique characteristics. First, we can say it …

When I was at the university enrolled on my E-Commerce degree, I had very good teachers, that at the same time where working for huge consulting firms, well known worldwide. I will never forget that one of these teachers once told me that when you are working on the consulting firms business you must the company’s brand and not the …

For this seventh installment about technologies for entrepreneurs, I’m going to deal with a software category that is very important for me. A few years back I might have not considered this category at all, but today it is a fundamental part of my daily life and I want to share this with my readers. For many years, from school …

For anyone the idea of setting up a new company may seem like a daunting prospect, however by taking things step-by-step it can be surprisingly straightforward to establish a contracting business. From establishing your company to obtaining the host of financial benefits attached to being a contractor, this article will guide you through the many advantages.  Benefits – what’s in …

When we start a business in a structured way, one of the first activities we perform is a business plan that includes financial analyses. This is a good exercise because it is the starting point in order to analyze various aspects of our firm. However you have to take some points into account so that this analysis can be similar …

When we decide to start a new business one of our greatest worries is obtaining the capital we need for the company. This is why we are going to have to search for different funding sources such as money from banks, venture capital, money from friends and family or our savings. It will also be very important to cut back …

In this series about Technologies for Entrepreneurs, I’ve focused on hardware solutions. I’ve talked about computers, both desktops and laptops, Tablets, Cellphones and Wearable devices, like smart glasses and watches. Today I focus on the other end of the spectrum, that is, in the software part of the equation. There are many categories of software that are important to analyze. …

Today, our world is very different than the world in which we used to live some decades ago. Even though the term globalization is not new, and its development has been the result of a process that has lasted centuries in which knowledge has disseminated, trade and transactions have become easier among different countries, as well as capital movements between …